I cut my teeth doing healthcare advertising.
Back in those days, when people read newspapers, the long copy was king.
I have kept in my portfolio some of those samples simply to illustrate how everything has changed, yet remains the same. What was then one ad, in today’s world, the messaging is spread out from quick social media ads to a landing page with more copy, and a contact page to gather prospects information and provide either a brochure or set an appointment.
Regional Heart Institute
Morehouse School of Medicine